Marketing Skills — 34 CRO, SEO & Growth Skills for AI Agents

What it is

Marketing Skills is a collection of 34 specialized marketing skills for AI coding agents. Each skill gives your AI assistant domain expertise in a specific marketing discipline: conversion rate optimization (CRO), copywriting, SEO audit, analytics, pricing strategy, email sequences, and growth engineering.

The skills are installable via the standard skills protocol and work with Claude Code, Cursor, Codex CLI, and Gemini CLI. Built by marketers for AI-assisted marketing workflows.

How it saves time or tokens

Instead of writing detailed marketing-specific prompts every time you need a landing page review, SEO audit, or email sequence, these skills pre-load domain expertise into your AI agent. A page CRO skill brings conversion optimization frameworks (above-the-fold hierarchy, social proof placement, CTA patterns). An SEO audit skill brings technical SEO checklists. The skills activate automatically when the task context matches, reducing manual prompting effort.

How to use

1. Install all 34 marketing skills:

npx skills add coreyhaines31/marketingskills

1. Or install specific skills:

npx skills add coreyhaines31/marketingskills --skill page-cro copywriting seo-audit

1. Skills activate automatically when your agent encounters marketing-related tasks. Ask Claude Code to 'review this landing page for conversion' and the page-cro skill loads.

Example

The page-cro skill provides a structured review framework:

# Page CRO Review Framework

Above the Fold

• Is the value proposition clear within 3 seconds?
• Does the headline address the visitor's primary pain point?
• Is the primary CTA visible without scrolling?

Social Proof

• Are testimonials specific (name, role, company)?
• Do metrics cite real numbers, not vague claims?
• Is social proof placed near decision points?

CTA Hierarchy

• Is there one primary CTA per section?
• Do secondary CTAs use lower visual weight?
• Does the CTA copy describe the benefit, not the action?

Trust Signals

• Are security badges visible near payment forms?
• Is the refund policy linked from the pricing section?
• Do logos represent recognizable brands?

Related on TokRepo

• SEO tools — More SEO optimization tools on TokRepo.
• Marketing tools — Browse marketing automation and analytics tools.

Common pitfalls

• Using all 34 skills simultaneously consumes significant context window space. Install only the skills relevant to your current project.
• Marketing skills provide frameworks, not guaranteed results. Always validate recommendations with actual user data and A/B testing.
• The skills assume a web-based product context. Some recommendations may not apply to offline products, B2B enterprise sales, or non-standard funnels.