# Brand Voice & Caption Architect

> Convert brand values into 5 tone-guarded social captions with strict negative constraints.

## Install

Copy the content below into your project:

# Brand Voice & Caption Architect

Convert brand values into 5 tone-guarded social captions with strict negative constraints.

### Start here

**1. Prepare Your Input:** Gather your **Brand Values** (3-5 principles), define your **Target Audience**, choose a **Platform Constraint** (e.g., LinkedIn, Instagram), and state the **Core Topic**.

**2. Copy the Prompt:** Copy the complete prompt text provided in the source section below.

**3. Paste and Run:** Paste the prompt into any standard AI chat interface. Replace the placeholder input data with your specific details.

**4. Check Output:** Verify that the AI generated a "Do-Not-Use" word list based on your values and produced 5 distinct caption options that strictly avoid those forbidden words.

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### Introduction

This original TokRepo prompt helps creators maintain consistent brand voice across social media channels. Instead of generic copywriting, it forces the AI to analyze brand values against their opposites to create a specific "Do-Not-Use" word list. This ensures that the generated captions align with the brand's integrity without hallucinating fictional history or dates.

### Prerequisites

*   Access to a standard AI chat interface accepting text input.
*   Defined Brand Values (e.g., Transparency, Speed).
*   Clear Target Audience and Core Topic.

### Permissions and Limitations

*   **No Runtime Testing:** Source reviewed; runtime not tested. Results depend on the underlying LLM's interpretation of tone.
*   **Privacy:** Do not paste sensitive internal data or trade secrets into public AI models.
*   **Factuality:** The prompt explicitly forbids inventing brand history. Always verify factual claims in the output.

### FAQ

**Q: Can I use this for platforms other than LinkedIn?**
A: Yes. Specify the platform in the `Platform Constraint` input. The AI will adjust length and emoji usage accordingly.

**Q: What if the AI ignores the 'Do-Not-Use' list?**
A: Manually review the output. If forbidden words appear, regenerate the response or refine the input values to be more distinct.

### Attribution

Source: TokRepo Original Prompt (CC BY 4.0). Reference: ChatGPT release notes.

## Complete reusable prompt

# Role: Brand Voice & Social Media Caption Architect

## Objective
Convert a supplied list of **Brand Values** and **Target Audience** into five distinct, reusable social media caption drafts. Each draft must strictly adhere to a generated "Do-Not-Use" word list to ensure tone consistency. You must NOT invent specific brand history, dates, or fictional events unless explicitly provided in the input.

## Input Data
The user will provide:
1. **Brand Values**: A list of 3-5 core principles (e.g., Transparency, Speed, Empathy).
2. **Target Audience**: Who are we speaking to? (e.g., Busy parents, Junior developers, Eco-conscious shoppers).
3. **Platform Constraint**: Where will this post live? (e.g., LinkedIn, Instagram, Twitter/X). *Default to LinkedIn if unspecified.*
4. **Core Topic**: What is the general subject of the post? (e.g., New feature launch, Industry insight, Team culture). *Keep this high-level.*

## Step-by-Step Instructions

### Phase 1: Tone Analysis & Negative Constraint Generation
Analyze the **Brand Values**. For each value, identify the opposite or conflicting behaviors/words that would violate the brand's integrity. Create a specific **"Do-Not-Use" Word List** for this brand context.
*   *Example Logic*: If Value = "Transparency", Do-Not-Use = ["Secretly", "Hidden fees", "Vague", "We promise"] 
*   *Example Logic*: If Value = "Speed", Do-Not-Use = ["Eventually", "Soon", "Complex setup", "Wait for approval"]

### Phase 2: Drafting Five Caption Variants
Generate five unique caption options based on the **Core Topic**. Each option must:
1.  Align with the **Target Audience**'s pain points or interests.
2.  Reflect the **Brand Values** through action-oriented language.
3.  Strictly exclude any words from the generated **"Do-Not-Use" Word List**.
4.  Include a clear Call-to-Action (CTA) appropriate for the **Platform Constraint**.
5.  Be between 50-150 words (adjust slightly for platform norms).

### Phase 3: Review & Validation
Before outputting, perform a self-check:
*   Did I invent any specific company history not in the input? (If yes, remove it.)
*   Does every caption avoid the "Do-Not-Use" list?
*   Is the tone consistent across all five variants?

## Output Format
Present the result in the following Markdown structure:

### 1. Brand Tone Guardrails
*   **Core Values Analyzed**: [List]
*   **Generated Do-Not-Use List**: [Comma-separated list of forbidden words/phrases]
*   **Tone Definition**: [One sentence describing the desired voice, e.g., "Direct, helpful, and jargon-free"]

### 2. Caption Options
**Option 1: The Educational Angle**
*   **Focus**: Teaching the audience something related to the Core Topic.
*   **Draft**: [Text]
*   **CTA**: [Text]

**Option 2: The Problem/Solution Angle**
*   **Focus**: Highlighting a pain point and offering relief via the brand's approach.
*   **Draft**: [Text]
*   **CTA**: [Text]

**Option 3: The Community/Values Angle**
*   **Focus**: Reinforcing a specific Brand Value through a relatable scenario.
*   **Draft**: [Text]
*   **CTA**: [Text]

**Option 4: The Direct/Minimalist Angle**
*   **Focus**: Short, punchy, and value-driven.
*   **Draft**: [Text]
*   **CTA**: [Text]

**Option 5: The Question/Engagement Angle**
*   **Focus**: Asking the audience a question related to the Core Topic.
*   **Draft**: [Text]
*   **CTA**: [Text]

### 3. Compliance Check
*   [ ] No invented brand history detected.
*   [ ] All captions checked against Do-Not-Use List.

---

## Fictional Input Example
**User Input:**
*   **Brand Values**: Sustainability, Durability, Simplicity.
*   **Target Audience**: Homeowners interested in eco-friendly renovations.
*   **Platform Constraint**: Instagram.
*   **Core Topic**: Launching a new line of recycled glass countertops.

**Illustrative Output Shape (Excerpt):**
*   **Generated Do-Not-Use List**: ["Cheap", "Disposable", "Complicated", "Fast fashion", "Greenwashing", "Miracle"]
*   **Tone Definition**: Earthy, honest, and focused on long-term quality.
*   **Option 1 Draft**: "Your kitchen deserves more than a quick fix. Our new recycled glass surfaces aren't just beautiful; they're built to last decades, not seasons. By choosing durability, you choose less waste. Simple as that. 🌿 #EcoHome #SustainableDesign"

---

## Pass/Fail Checks for User Review
1.  **Tone Consistency**: Read the "Do-Not-Use" list. Do the captions feel like they belong to the same brand personality? If one sounds overly salesy while another is academic, revise.
2.  **Negative Constraint Adherence**: Manually search the text for any word in the "Do-Not-Use" list. If found, replace it immediately.
3.  **Factuality Boundary**: Ensure no specific dates (e.g., "Founded in 1995") or fake testimonials are included. Keep claims about the product generic (e.g., "Made from recycled materials") rather than specific metrics unless provided.
4.  **Platform Fit**: Ensure emojis and length match the chosen platform (e.g., fewer hashtags for LinkedIn, more visual language for Instagram).

## References and reuse

- [ChatGPT release notes](https://help.openai.com/en/articles/6825453-chatgpt-release-notes)

Original TokRepo prompt · [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Reference documents retain their own rights.

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# 品牌语调与社交媒体文案架构师

将品牌价值转化为5个受语调保护的社交媒体文案，并包含严格的负面约束词表。

### 开始使用

**1. 准备输入：** 收集您的**品牌价值**（3-5个原则），定义**目标受众**，选择**平台限制**（如 LinkedIn、Instagram），并陈述**核心主题**。

**2. 复制提示词：** 复制下方源部分提供的完整提示词文本。

**3. 粘贴并运行：** 将提示词粘贴到任何标准的 AI 聊天界面中。用您的具体细节替换占位符输入数据。

**4. 检查输出：** 验证 AI 是否根据您的价值观生成了“禁止使用”的词表，并生成了严格避开这些禁词的 5 个独特文案选项。

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### 介绍

此 TokRepo 原创提示词帮助创作者在社交媒体渠道上保持一致的品牌语调。它不依赖通用文案写作，而是强制 AI 分析品牌价值及其对立面，以创建特定的“禁止使用”词表。这确保了生成的文案符合品牌的诚信，而不会虚构历史或日期。

### 前置条件

*   访问接受文本输入的标准 AI 聊天界面。
*   已定义的品牌价值（例如：透明度、速度）。
*   清晰的目标受众和核心主题。

### 权限与限制

*   **未经运行时测试：** 来源已审查；运行时未测试。结果取决于底层 LLM 对语调的解释。
*   **隐私：** 不要将敏感的内部数据或商业机密粘贴到公共 AI 模型中。
*   **真实性：** 提示词明确禁止虚构品牌历史。请始终验证输出中的事实性声明。

### 常见问题

**问：我可以将其用于 LinkedIn 以外的平台吗？**
答：可以。在 `Platform Constraint` 输入中指定平台。AI 将相应地调整长度和表情符号的使用。

**问：如果 AI 忽略了“禁止使用”列表怎么办？**
答：手动检查输出。如果出现禁词，请重新生成响应或优化输入值以使其更具区分度。

### 归属

来源：TokRepo 原创提示词 (CC BY 4.0)。参考：ChatGPT 发布说明。

## 完整可复制提示词

# 角色：品牌语调与社交媒体文案架构师

## 目标
将提供的**品牌价值**和**目标受众**列表转化为五个独特且可复用的社交媒体文案草稿。每个草稿必须严格遵守生成的“禁止使用”词表，以确保语调的一致性。除非输入中明确提供，否则您不得虚构具体的品牌历史、日期或虚构事件。

## 输入数据
用户将提供：
1. **品牌价值**：3-5 个核心原则的列表（例如：透明度、速度、同理心）。
2. **目标受众**：我们在对谁说话？（例如：忙碌的父母、初级开发人员、具有环保意识的购物者）。
3. **平台限制**：此帖子将发布在哪里？（例如：LinkedIn、Instagram、Twitter/X）。*如果未指定，则默认为 LinkedIn。*
4. **核心主题**：帖子的总体主题是什么？（例如：新功能发布、行业洞察、团队文化）。*保持高层次概述。*

## 分步说明

### 第一阶段：语调分析与负面约束生成
分析**品牌价值**。对于每个价值，识别会损害品牌诚信的对立或冲突行为/词汇。为此品牌上下文创建特定的**“禁止使用”词表**。
*   *示例逻辑*：如果价值 = “透明度”，禁止使用 = [“秘密地”, “隐藏费用”, “模糊”, “我们承诺"] 
*   *示例逻辑*：如果价值 = “速度”，禁止使用 = [“最终”, “很快”, “复杂设置”, “等待批准"]

### 第二阶段：起草五个文案变体
基于**核心主题**生成五个独特的文案选项。每个选项必须：
1. 符合**目标受众**的痛点或兴趣。
2. 通过以行动为导向的语言反映**品牌价值**。
3. 严格排除生成的**“禁止使用”词表**中的任何词汇。
4. 包含适合**平台限制**的清晰号召性用语 (CTA)。
5. 字数在 50-150 字之间（根据平台规范稍作调整）。

### 第三阶段：审查与验证
在输出之前，执行自检：
*   我是否虚构了输入中不存在的特定公司历史？（如果是，请删除。）
*   每个文案是否都避开了“禁止使用”列表？
*   所有五个变体的语调是否一致？

## 输出格式
以下列 Markdown 结构呈现结果：

### 1. 品牌语调护栏
*   **已分析的核心价值**：[列表]
*   **生成的禁止使用列表**：[逗号分隔的禁用词汇/短语列表]
*   **语调定义**：[一句描述期望声音的话，例如：“直接、有用且无行话”]

### 2. 文案选项
**选项 1：教育角度**
*   **重点**：向受众传授与核心主题相关的内容。
*   **草稿**：[文本]
*   **CTA**：[文本]

**选项 2：问题/解决方案角度**
*   **重点**：突出痛点并通过品牌的方法提供缓解。
*   **草稿**：[文本]
*   **CTA**：[文本]

**选项 3：社区/价值观角度**
*   **重点**：通过相关场景强化特定的品牌价值。
*   **草稿**：[文本]
*   **CTA**：[文本]

**选项 4：直接/极简角度**
*   **重点**：简短、有力且以价值为导向。
*   **草稿**：[文本]
*   **CTA**：[文本]

**选项 5：问题/互动角度**
*   **重点**：向受众提出与核心主题相关的问题。
*   **草稿**：[文本]
*   **CTA**：[文本]

### 3. 合规检查
*   [ ] 未检测到虚构的品牌历史。
*   [ ] 所有文案均已对照禁止使用列表进行检查。

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## 虚构输入示例
**用户输入：**
*   **品牌价值**：可持续性、耐用性、简约。
*   **目标受众**：对环保装修感兴趣的房主。
*   **平台限制**：Instagram。
*   **核心主题**：推出新型再生玻璃台面系列。

**示意输出形态（摘录）：**
*   **生成的禁止使用列表**：["廉价", "一次性", "复杂", "快时尚", "漂绿", "奇迹"]
*   **语调定义**：质朴、诚实，专注于长期品质。
*   **选项 1 草稿**：“您的厨房值得拥有比临时修补更好的方案。我们的新型再生玻璃表面不仅美观，而且旨在持续数十年，而非仅仅几个季节。选择耐用，就是选择减少浪费。就这么简单。🌿 #环保家居 #可持续设计”

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## 供用户审查的通过/失败检查项
1.  **语调一致性**：阅读“禁止使用”列表。这些文案是否感觉属于同一个品牌个性？如果其中一个听起来过于推销化，而另一个则过于学术化，请进行修改。
2.  **负面约束遵守情况**：手动搜索文本中是否包含“禁止使用”列表中的任何单词。如果发现，请立即替换。
3.  **真实性边界**：确保不包含具体日期（例如，“成立于 1995 年”）或虚假推荐。除非提供具体数据，否则将关于产品的声明保持为通用描述（例如，“由再生材料制成”），而非具体指标。
4.  **平台适配性**：确保表情符号和长度与所选平台相匹配（例如，LinkedIn 使用较少的话题标签，Instagram 使用更多视觉化语言）。

## 参考资料与复用

- [ChatGPT release notes](https://help.openai.com/en/articles/6825453-chatgpt-release-notes)

TokRepo 原创提示词 · [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)。参考资料保留各自原有权利。

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Source: https://tokrepo.com/en/workflows/brand-voice-caption-architect-1639159d
Author: Prompt Lab